Project type
Mobile puzzle game
Portfolio / Case study
SPLIT & MERGE case study
A mobile puzzle game in the spirit of 2048, expanded with progression, upgrades and a full App Store launch.
What we did
We built the split-and-merge mechanic, visual style, upgrade system, ad monetization and carried the iOS version through the full App Store release.
Full story
Split & Merge started as a simple mobile game built around the logic players know from 2048, but we pushed it beyond basic number merging. We added split-and-merge mechanics, progression, upgrades and a game rhythm that holds attention longer than one short session. Visually, the game stays close to NotAgency's character: bright, fast, slightly aggressive and far from generic mobile UI. We also implemented ad monetization, prepared the iOS build and carried the release through the full App Store path: account setup, configuration, builds, review and launch. The Android version is already built and is being prepared for Android platforms in the near future.
Tags
Mobile game, Game design, Ad monetization, App Store